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OpenAI

OpenAI for retail

Power every retail store, shopper, and channel with AI

Give teams the tools to work more efficiently and make shopping memorable across every channel.

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Warehouse worker wearing a high-visibility vest uses a tablet to check inventory while reaching for a box on a storage shelf in a large distribution center.

Trusted by leading retailers

AI you can deploy with confidence

Built to solve your biggest business challenges—from headquarters to every store.

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Powering the next era of retail

Stay ahead of shifting shopper expectations with insights from 800M+ weekly users researching and buying on ChatGPT.

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Proven retail adoption paths

Used by thousands of associates, merchandisers, and corporate teams to improve efficiency and create better shopping experiences.

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Built to automate store processes

Agents, orchestration, and solution patterns solve today’s challenges from scheduling to replenishment, and unlock new opportunities.

Accelerate innovation across your organization

Transform how your teams learn, build, and work with AI.

Data table and chat interface showing a question about which pet accessories SKUs are at risk of running out of stock, with inventory details visible in the background.

Drive productivity in every department

With ChatGPT Enterprise, teams can analyze sales and shopper data, streamline merchandising and marketing workflows, and delight shoppers with fast, efficient service.

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Analytics dashboard titled “Global Sales Trends 2026” showing a question about the impact of a 25% markdown on cereal sales, with charts and category breakdowns.

Build intelligent operations across channels

Use the API Platform and Codex to create team assistants and automated workflows that scale AI across your stores, distribution centers, supply chain, and digital experiences.

Explore API platformTry Codex
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Connect your shopper and business data

Securely bring together external signals, inventory trends, historical data, and internal knowledge to enrich every prompt and deliver more informed outputs.

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High-impact use cases for retail

Shopping assistant interface asking for gift budget preferences, with selectable options like “Up to $25” and “Up to $50,” and a prompt for shopping research.
Conversational retail assistant recommending an alternative grill product, “X-Grill 500,” after confirming another item is out of stock.
Marketing creative interface displaying a coffee cup promo image and text reading “Aussie Coffee. Come Say G’day on Open Day 17 March 9am,” alongside a prompt to create a promotional image.
Interface mockup showing a conversational shopping assistant answering a customer question about winter pants to pair with a jacket, with an agent panel labeled “Fashion Agent.”
Supplier analytics view ranking top suppliers to prioritize, with a chat prompt asking which suppliers to focus outreach on and a ranked explanation shown in the background.
Store visit report interface with an action plan table listing issues, impact levels, and recommended actions, alongside uploaded photos and notes from a store walk.

Hundreds of millions of people use ChatGPT to find products. ChatGPT shopping research gives them in-depth comparisons, constraints, and tradeoffs.

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Learn from leaders driving change

Lowes > Cover media
Lowe’s puts project expertise into every hand

API

Target Partnership > Cover
OpenAI and Target team up on new AI-powered experiences

Company

[2.0] Card > Media > Zalando
Boosting the customer retail experience with GPT-4o mini

API

Change how people shop, research, and work together

See how OpenAI can help you get started and scale AI faster.
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