[Upcoming webinar] Join us August 25, 2026 at 9:30 AM PT
to see how OpenAI's Marketing team uses ChatGPT Work to launch bold campaigns faster.
AI for your marketing team’s most ambitious work
Marketing teams use ChatGPT Work to turn customer insight into bold, on-brand campaigns—and reach people as they explore and decide with ChatGPT Ads.
Work across your tools with a shared understanding of your customers
Add plugins to extend what ChatGPT Work can do. Plugins connect customer and campaign context from tools like HubSpot, Figma, and Adobe. Use OpenAI’s Data Analytics and Product Design plugins to run pre-built workflows for campaign analysis, creative development, and prototyping.
AI that gives marketers room for more impact
Work across the entire campaign
Connect research, strategy, creative, and execution in one shared workspace—so every marketer can take an idea from first insight to working prototype to launch.
Understand what customers need
Bring customer research, sales conversations, and campaign performance together to uncover what matters and make clearer decisions.
Create campaigns people remember
Explore distinctive creative directions, bring stronger ideas to life, and refine the work with your team’s taste, judgment, and point of view.
Reach customers as they decide
Use ChatGPT Ads to reach people as they explore options, compare choices, and decide what comes next.
Try ChatGPT Work prompts for marketing teams
Turn customer understanding into a stronger campaign
Bring approved product information, customer research, and campaign goals together to explore three distinctive directions, with the customer need and brand fit behind each.
Using our product roadmap, customer research, and launch brief, propose three distinct campaign directions. Explain the audience insight, brand fit, tradeoffs, and recommended direction.
Reach customers as decisions take shape in ChatGPT
Connect with people as they explore options, compare choices, and decide in ChatGPT.
Reach high-intent customers
Show up when people are actively exploring products and making purchase decisions.
Go beyond keywords
Use conversational context to reach customers with more relevant advertising.
Grow in a new channel
Reach customers where discovery, consideration, and decisions happen together with AI.
Why marketing teams choose OpenAI
See how marketing teams are making OpenAI part of how they understand customers, develop ideas, and create at scale.
Resources for more ambitious marketing
Explore customer stories, practical prompts, and resources for understanding customers, developing stronger ideas, and creating distinctive marketing.
