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Think Bigger: How Small Teams Win with ChatGPT

Real examples and ready-to-use prompts for small and midsize businesses.

Try ChatGPT(opens in a new window)Contact sales

There's never been a better time to be a small or growing team

With the right tools, a lean team can move faster, do more, and take on bigger opportunities with confidence.

That's why we built ChatGPT Business. It is a simple and secure way for companies to put frontier Al to work. And it's powered by our newest and most advanced model, GPT‑5, the engine behind everything you'll see in this guide.

Why GPT‑5 is great for work:

Marketing

Breaks down multi-step problems, explains its reasoning, and automatically adapts the depth of its analysis based on your prompt.

Gets it right more often

Provides higher accuracy and less guesswork in the answers you rely on.

Writes in any format

From a one-line email to a full proposal, in the tone you need.

Connected to your tools

Pulls in data from the apps you already use so answers are grounded in your business. (See "Pro Tip: Connect Your Tools" below for ways to get the most from this.)

Your privacy is protected. Chats and files are private, encrypted, and never used to train our models.

Built for secure, scalable use

Get single sign-on (SSO) for easier access control, usage tracking to understand adoption, and optional add-on credits so your most active team members can do even more without running out.

Analyze your data in seconds

Read, clean, and combine your data, then run calculations and create charts - without relying on a dedicated data team.

Executive summary slide: Q2 spend $1.32M vs $1.12M planned; shipping and tools drive overspend. Bar chart compares actual vs planned by vendor.

Try it yourself:

  1. Upload a past marketing piece and details for your launch.

  2. Paste this prompt:

Prompt

Explain the top cost drivers in this spend data, highlight areas to reduce costs, and show the results in a bar chart with an executive summary.

Pro tip

Connect⁠(opens in a new window) Google Drive or OneDrive so ChatGPT always works from your latest files.

Ship polished marketing materials

Turn your product or event details into ready-to-use emails, social posts, and landing page copy that match your brand voice.

Summer promo campaign kit slide showing announcement email and landing page copy, with notes about GPT-5 refining writing and pulling brand voice from internal docs.

  1. Design: The business user defines the purpose, scope, and audience in a two-page brief.

  2. Prepare: The SME gathers relevant data to shape the use case around best practice.

  3. Build and test: The tech lead builds the GPT, integrates the data sets, and tests the GPT for accuracy and consistency.

  4. Launch: The full team deploys the GPT and creates a user guide.

  5. Pivot and scale: The full team uses feedback loops to iterate and optimize based on GPT performance.

Prompt

Create a campaign kit for [name of your launch]. Include: (1) an announcement email, (2) landing page copy, (3) Linkedln post, (4) lnstagram post, and (5) a short internal sales brief.

Pro tip

Use Canva with ChatGPT⁠(opens in a new window) to instantly format your copy into beautiful visuals.

Build and maintain a budget

Turn your product or event details into ready-to-use emails, social posts, and landing page copy that match your brand voice.

Summer promo campaign kit slide showing announcement email and landing page copy, with notes about GPT-5 refining writing and pulling brand voice from internal docs. Slide showing a budget variance analysis table and audit notes, with callouts about normalizing messy spreadsheets and GPT-5 explaining results and uncertainty.

Try it yourself:

  1. Upload your budget and actual spend spreadsheets.

  2. Paste this prompt:

Prompt

Compare each department's budget vs. actual spend. Highlight the biggest differences and explain what's causing them.

Pro tip

  • Connect⁠(opens in a new window) Google Drive or OneDrive so ChatGPT always works from your latest files.

  • Save your analysis in a Project to track changes month by month.

Prepare and run productive meetings

Turn messy notes into clear agendas, pre-reads, and decision summaries to keep discussions focused and actionable.

Summer promo campaign kit slide showing announcement email and landing page copy, with notes about GPT-5 refining writing and pulling brand voice from internal docs. Slide showing a budget variance analysis table and audit notes, with callouts about normalizing messy spreadsheets and GPT-5 explaining results and uncertainty. Pre-read kit slide summarizing Q4 growth initiatives, with an impact vs effort matrix, key decisions, and notes synthesized from messy calls and chats.

Try it yourself:

  1. Upload your meeting notes or transcripts.

  2. Paste this prompt:

Prompt

Create a one-hour meeting agenda for [topic]. Add an impact vs. effort chart for our options, highlight items needing a decision, and note follow-ups.

Pro tip

Use ChatGPT record⁠(opens in a new window) in the macOS desktop app to capture your meeting, get a transcript, and instantly generate a summary and action items.

Evaluate and select the right vendor

Research and compare vendors side by side to find the best fit.

Summer promo campaign kit slide showing announcement email and landing page copy, with notes about GPT-5 refining writing and pulling brand voice from internal docs. Slide showing a budget variance analysis table and audit notes, with callouts about normalizing messy spreadsheets and GPT-5 explaining results and uncertainty. Pre-read kit slide summarizing Q4 growth initiatives, with an impact vs effort matrix, key decisions, and notes synthesized from messy calls and chats. Slide comparing accounting software for small CPG businesses, with a narrative overview and an auto-generated table of features, integrations, pricing, and use cases.

Try it yourself:

  1. Choose "Deep research" from the + menu in ChatGPT.

  2. Paste this prompt:

Prompt

Research and compare top [tool/service] options for a small business in [your industry]. Include features, pricing, integrations, and pros/cons.

Pro tip

Save comparisons in a Project to refresh reports as new data comes in.

Quick wins you can try today

  • Paste your website text and ask ChatGPT to rewrite it in a warmer tone and suggest a better headline.

Prompt

Rewrite this copy in a warmer, more conversational tone. Suggest one headline change to boost signups.

  • Connect your HubSpot or upload CRM dataUpload your sales data and ask for 3 actions to help close more deals this month.

Prompt

Based on our deals and lead stages, which accounts are most likely to close in the next 30 days? What are three actions our sales team should take right now?

  • Compare your product with a competitor's using both your docs and public info.

Prompt

Create a side-by-side comparison of our product offering with [Competitor] using our internal docs and public web sources.

  • Scan your code (via the GitHub connector) for security risks and quick fixes.

Prompt

Scan our GitHub repositories for potential security risks. Summarize your findings in a clear risk report, and recommend practical, low-effort actions we can take to quickly improve our security posture.

  • Turn meeting notes into a polished proposal email for a client.

Prompt

Summarize this into a polished proposal email for the client, highlighting action items and our value.

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